1841 - Volney
B. Palmer opened first American advertising agency in
- William James Carlton founded Carlton & Smith in New York as
advertising broker; bought, sold space in popular religious
journals of 19th century; 1868 - hired James
Walter Thompson; 1878 - Thompson acquired agency -
$500 for business, $800 for office furniture; renamed agency J.
April 1, 1869 -
With $250, Francis Wayland Ayer (21) opened N.W. Ayer & Son in
Philadelphia; named for his father (gave him 50% of stock, so as
to appear older).
1872 - Albert Frank established
Albert Frank Company, one of first financial advertising
agencies in Wall Street; handled newspaper advertising of
financial district, ocean steamship lines, various insurance
companies; 1932 - merged with Rudolph
Guenther-Russell Law, Inc. (created in 1919 merger); formed
Albert Frank-Guenther Law; 1978 - acquired by
Foote, Cone & Belding Communications; 1991 -
acquired by Whitney Partners Inc., private investment company;
January 1996 - acquired by Citigate Communications
Group Ltd. (London), renamed Citigate Albert Frank; UK’s largest
specialist financial services advertising agency; May 2005
- renamed The Gate Worldwide; November 2005 -
acquired by Media Square plc.
1878 - O.J. Gude started O.J. Gude
Company, with $100, in Brooklyn, NY as outdoor advertising
company; May 1892 -
pioneered outdoor electric advertising, first use of electric
bulbs in billboard sign (13 years after Thomas Edison invented
first light bulb); hanged 50 by 80 feet sign on side of
Cumberland Hotel (intersection of 23rd St., Broadway, 5th
Avenues), 1,457 lights flashed: 'MANHATTAN BEACH - SWEPT BY
OCEAN BREEZES'; 1919
- Gude's name on more than 10,000 billboards across U.S.; known
as creator of "The Great White Way" (Broadway, New York).
- America's first outdoor advertiser -
Daniel M. Lord,
Ambrose L. Thomas form Lord & Thomas in Chicago;
1903 - Albert
D. Lasker (23) took control,
acquired all of Daniel M. Lord's shares; 1906
- Lasker and Charles R. Erwin acquired all of (deceased)
Thomas's shares (Erwin sold out to Lasker in 1912);
December 30, 1942 - Lord and Thomas dissolved.
- Joseph French Johnson taught first college course in
advertising at University of Pennsylvania's Wharton School of
Business in Philadelphia.
1899 - Ray D. Lillibridge established Ray D.
Lillibridge, Co., advertising agency in New York City;
1929 - acquired by
Otis Kenyon, Henry Eckhardt; renamed Kenyon & Eckhardt
- won Lincoln-Mercury Automotive Division (Ford Motor Company);
billings of $20 million; 1975
- billings of $100 million; 1979
- won Chrysler Corp. $120 million advertising account;
1983 - acquired by
Lorimar Telepictures; 1985
- billings in excess of $400 million; merged with Bozell &
Jacobs (billings in excess of $800 million); formed world's 14th
largest advertising agency.
Hoshiro Mitsunaga established Japan Advertising Ltd. and
Telegraphic Service Co.; became Dentsu Inc.
- Alfred Erickson, advertising manager at McCutcheon's
Department Store in New York City, started advertising agency;
first clients - Fiat, Bon Ami cleanser;
1912 - Harrison King (H.K.) McCann, four
partners started H. K. McCann Co.; early clients - ex-Standard
Oil units, Vaseline; September
1930 - McCann Co. merged with Erickson Co. to
form McCann-Erickson ($15 million in billings; clients included
Beech-Nut, Bon Ami, Congoleum, Del Monte, Encyclopedia
Britannica, Vaseline); 1957
- first agency to bill more than $100 million in television,
Harrison King McCann
August 23, 1906 - William C.
D'Arcy opened six-person advertising firm in St. Louis, MO;
first year clients: Coke (ad budget of$3,000), Plover Hams and
Bacon, Cascade Whiskey, Nature's Remedy; company earned $1,500;
1914 - won Anheuser-Busch advertising account to
promote Bevo, nonalcoholic soft drink, and Malt Nutrine, a
premium bottled tonic; 1970 - merged with
MacManus, John & Adams, Inc., Detroit-based agency; renamed
D'Arcy-MacManus; 1972 - merged with British agency
Masius, Wynee-Williams; renamed D'Arcy-MacManus & Masius (DM &
M); 1986 - merged with New York ad agency Benton &
Bowles; renamed d'Arcy Masius Benton & Bowles (DMB & B);
1996 - acquired N.W. Ayer and Partners; renamed holding
company The MacManus Group; 1999 - merged with The
Leo Group, parent holding company of Leo Burnett Co.
1917 - Lawrence Valenstein (18) founded
Grey Advertising Agency; borrowed $100 from his mother to launch
business; name derived from color of studio's walls;
1947 - agency moved
into top 10 list, billings hit $10 million.
January 2, 1919 -
Roy Durstine, Alex Osborn, Bruce Barton opened Durstine, Osborne
and Barton in New York; 1928
- merged with George Batten Co.; renamed (Batten, Barton,
Durstine and Osbornse.
- Leo Bozell, former editor of Omaha Daily News, Morris Jacobs,
police reporter for Omaha Bee-News, formed Bozell & Jacobs,
advertising and public relations agency, on a part-time basis,
in Omaha, NE; first assignment - protect Nebraska Power Company,
private energy company, from threat of public power;
1923 - business
began on full-time basis; created, on pro-bono basis, "He ain't
heavy, Father, he' m'brother" copy for Boys Town orphanage
(inspired Hollywood movie, The Hollies' 1969 hit song, "He Ain't
Heavy, He's My Brother"); end of
1930s - billings of $million;
1949 - won Mutual
of Omaha account; 1967
- acquired by Charles D. Peebler, Jr. (named president of agency
in 1965, billings of $20 million); acquired Emerson Foote, Inc.
(co-founder of Foote, Cone & Belding);
1975 - billings of $100 million;
1979 - billings of
$287 million (one of top 20 U. S. agencies);
1986 - acquired by
Lorimar Telepictures, merged with Kenyon & Eckhardt (subsidiary
since 1983); combined billings of $1.2 billion (14th largest
advertising agency in world); 1989
- acquired, in management buyout, for $133 million;
1998 - acquired by
True North Communications; billings of $4.3 billion, world's 6th
largest advertising agencies); 2001
- True North acquired by InterPublic, world's largest agency
radio commercial aired on WEAF in New York City, 10-minute
advertisement for Queensboro Realty Co. (cost - $100).
- Raymond Rubicam, John Orr Young founded Young & Rubicam in
May 9, 2000 - agreed to $5.7 billion takeover by WPP Group;
largest deal in history of industry.
1926 - Marcel
Bleustein (20 years old) nailed Publicis emblem on door of
modest office in courtyard of Faubourg Montmartre in Paris.
- William Benton (quit Lord & Thomas), Chester Bowles founded
Benton & Bowles (B&B) advertising agency in New York; invented
radio soap opera to promote clients' products; December
1941 - Bowles sold
his shares in company; 1956
- B&B, client Proctor & Gamble launched nationally-televised
soap opera 'As The World Turns' on CBS;
1985 - merged with D'Arcy-MacManus
Masius (D-MM), formed D'Arcy Masius Benton & Bowles (DMB&B).
August 5, 1935
- Leo Burnett opened advertising agency in Chicago with 3
employees, $200,000 in billings; 1953 - broke into
top 10 U.S. agencies with billings of $46 million.
1936 - David Ogilvy got
internship at London ad agency Mather & Crowley; 1948
- after being out of advertising for ten years, started Hewitt,
Ogilvy, Benson & Mather (HOB&M); backers, brother Francis, S. H.
Benson Ltd., another London shop (invested $45,000) insisted
that Ogilvy hire someone who knew how to run an agency; hired
Anderson Hewitt from J. Walter Thompson to be president;
appointed himself vice president in charge of research;
1951 - a small shirt maker, C. F. Hathaway, became an
account; led to the "man with the black eye patch" campaign;
1953 - name changed to Ogilvy, Benson & Mather;
Rolls-Royce account began with budget of $50,000; 1955
- launched Unilever's Dove as '1/4 moisturizing cream';
1964 - merged with Mather & Crowther Ltd. of London;
became Ogilvy & Mather International; 1966 - first
ad agency to go public on both London and New York stock
exchanges; May 1985 - renamed Ogilvy Group;
1989 - acquired by number 2 advertising conglomerate WPP
Group; May 5, 1994 - IBM consolidated entire $400
million global advertising account at Ogilvy & Mather.
July 1, 1941 -
First American television commercial, for Bulova watches,
broadcast in New York during Dodgers/Phillies baseball
game - cost of spot: $9.
December 29, 1942 -
Emerson Foote in New
in Chicago, Don Belding in California (former senior executives
of Lord and Thomas) formed Foote Cone and Belding.
August 9, 1944 - Smokey Bear debuted as spokeman
for fire prevention; longest running public service campaign in
US History; based upon actual baby black bear found alone,
charred, scared after devastating wildfire burned through New
Mexico; April 2001 - Ad Council updated message to
address increasing number of wildfires in nation's
- Bill Bernbach, Ned Doyle, Mac
Dane formed Doyle
Dane Bernbach in New York;
department store first client.
- Luke and Chuck Williams invented alternating time, temperature
sign (common on office buildings throughout world); first
90-foot, $12,000 sign,
switched on, off every second, 24 hours a day, appeared
on Seattle-First National Bank building in downtown Spokane, WA;
1951 - formed
American Sign and Indicator Corp.;
March 30, 1954 - Charles M. Williams and Luke G.
Williams, of Spokane, WA, received a patent for a "Display Sign"
("...wherein the correct time and temperature are alternately
given at frequent intervals...using the same banks of display
lamps for botjh forms of information...");
1980 - sales of $46 million; made giant
scoreboard for 1984 Olympics in Los Angeles, scoreboards for
professional, college teams; mid-1981
- acquired by Brae Corp. (San Francisco) for $20 million;
world's largest electronic display manufacturer;
April 1988 - - Luke founded
American Electronic Sign Co., made electronic scoreboards in
sports stadiums; 2000
- acquired by 3M.
March 9, 1954
- Castro Decorators of New York City broadcast first color
February 5, 1979
- Costliest single periodical ad, $3.2 million, Gulf + Western
in Time magazine.
- British businessmen Martin Sorrell bought 30% interest in
shopping cart manufacturer, Wire Plastic & Products (WPP);
wanted public entity through which
to build a worldwide marketing services company; 1986 - became
CEO; renamed company WPP (Wire Plastic Products) Group;
1987 - acquired J. Walter
Thompson Group for $566 million; 1989 - acquired
The Ogilvy Group for $864 million; 1990-1992 -
named the world's top agency group by Advertising Age;
2000 - acquired
Young & Rubicam Group;
2005 - acquired Grey Global Group.
- Allen Rosenshine, chairman of BBDO, created Omnicom Group;
joined BBDO, Doyle Dane Bernbach, Needham, Harper & Steers in an
effort to counter the expansion of Britain's Saatchi & Saatchi.
(Absolut Vodka), Carl Hamilton (1994).
Absolut: Biography of a Bottle. (New York, NY: Texere,
312 p.). Television host of the critically acclaimed show
Dilemma, a political commentator and a columnist for
Scandinavia's largest popular newspaper, Aftonbladet. Absolut
Vodka Company; Advertising -- Alcoholic beverages; Vodka
industry -- Sweden -- History.
(Absolut Vodka), Richard W. Lewis (1996).
Absolut Book: The Absolut Vodka Advertising Story.
(Boston, MA: Journey Editions, 274 p.). Executive of TBWA Chiat/Day,
Absolut's advertising agency. Absolut Vodka Company;
Advertising--Alcoholic beverages; Vodka
(Absolut Vodka), Richard W. Lewis (2005).
Absolut Sequel: The Absolut Advertising Story Continues.
(North Clarendon, VT: Periplus, 267 p.). Absolut Vodka Company;
Advertising--Alcoholic beverages; Vodka
(American Sign & Indicator), Luke G. Williams
Luke G. Williams: American Entrepreneur: A Memoir by the Father
of the Electronic Sign Industry. (Spokane, WA: Trade
Mark Press, 190 p.). Founder, American Sign & Indicator.
Williams, Luke G., 1923-; American Sign & Indicator Corporation;
Businessmen --United States --Biography.
(Artkraft Strauss Sign Corp.), Tama Starr and
Edward Hayman (1998).
Signs and Wonders: The Spectacular Marketing of America.
(New York, NY: Doubleday, 303 p.). President, Artkraft Strauss
Sign Corp. (century of installing signs on Broadway); Theater
Critic (Detroit News). Outdoor advertising--United
States--History--20th century; Electric signs--United
States--History--20th century; Signs and signboards--United
(N.W. Ayer), Ralph M. Hower (1949).
The History of an Advertising Agency: N. W. Ayer & Son at Work,
1869-1949. (Cambridge, MA: Harvard University Press, 647
p. [rev. 1939 ed.]). Ayer, firm, newspaper advertising agents.
(Backer Spielvogel Bates Worldwide), Bill
The Care and Feeding of Ideas. (New York, NY: Times
Books, 284 p.). Backer, Bill--Career in advertising; Creative
ability in business; Advertising--Case studies.
(Bartle Bogle Hegarty), John Hegarty (2011).
Hegarty on Advertising. (New York, NY: Thames &
Hudson, 224 p.). Co-Founder of Bartle Bogle Hegarty. Hegarty,
John; Bartle Bogle Hegarty -- history; Advertising -- history.
What makes great idea? How to best pitch
to prospective client? What effect will new technology have on
advertising?; four decades of wisdom, insight from man behind
effective, influential campaigns for Levi Strauss, Audi,
Unilever; personal insights, advice on advertising business:
Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and
Technology; his career, experiences (from early days working
with Charles Saatchi to founding of Bartle Bogle Hegarty in
1982, rise to global renown).
(Ted Bates), Rosser Reeves (1961).
Reality in Advertising. (New York, NY: Knopf, 153 p.).
Advertising. Unique Selling Proposition (USP).
(BBD&O), Fred Manchee (1959).
The Huckster's Revenge; The Truth About Life on Madison Avenue.
(New York, NY: Nelson, 308 p.). Batten, Barton, Durstine &
Osborn, Inc.; Advertising--United States.
(BBD&O), Gordon White (1977).
John Caples, Adman. (Chicago, IL: Crain Books, 159 p.).
Caples, John; Advertising--United States--Biography;
(BBD&O), Phil Dusenberry (2005).
Then We Set His Hair on Fire: Insights and Accidents from a Hall
of Fame Career in Advertising. (New York, NY: Portfolio,
320 p.). Former Chairman, Chief Creative Officer of BBD&O North
America; Advertising Hall of Fame in 2002.
Advertising--Psychological aspects; Insight; Differentiation
(Cognition); Creative ability in business. One
big insight is worth a thousand good ideas.
(BBD&O), Richard M. Fried (2005).
The Man Everybody Knew: Bruce Barton and the Making of Modern
America. (Chicago, IL: Ivan R. Dee, 320 p.). Professor,
Department of History (University of Illinois at Chicago.
Barton, Bruce, 1886-1967; United States. Congress.
House--Biography; Legislators--United States--Biography;
Advertising executives--New York (State)--New York--Biography;
Authors, American--Biography; Political consultants--United
States--Biography. Man who
often initiated, sometimes followed, occasionally fought the
social and political trends of his times.
(BBD&O), Allen Rosenshine (2006).
Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad
World of the Ad Game. (New York, NY: Beaufort Books, 296
p.). Chairman, BBDO Worldwide. Advertising--United States;
Advertising executives--New York (State)--New York--Biography.
Allen Rosenshine's nearly
45 years in advertising.
(BBD&O), Joe Vitale (2007).
The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce
Barton, America’s Forgotten Genius. (Hoboken, NJ: Wiley,
224 p.). President of Hypnotic Marketing, Inc. Barton, Bruce,
1886-1967; Advertising--Psychological aspects; Success in
business; Consumer satisfaction; Social responsibility of
business. Straightforward, proven
principles that brought Barton fame, fortune.
(Benetton), Lorella Pagnucco Salvemini (2002).
United Colors: The Benetton Campaigns. (London, UK:
Scrptum Editions, 159 p.). Toscani, Oliviero; Benetton (Firm);
Advertising photography--History--20th century; Advertising
campaigns--History--20th century; Toleration.
(Berliner), James N. Weber (1997).
The Talking Machine: The Advertising History of the Berliner
Gramophone and Victor Talking Machine. (Midland, ON:
Adio, Inc., 147 p.). Berliner (Record company); Victor Talking
Machine Company; Advertising--Phonographs--History;
(Bovril Ltd.), Compiled by Peter Hadley
(1970). The History of Bovril Advertising. (London, UK:
Bovril Limited, 111 p.). Advertising--Drugs.
(Bozell Worldwide), Jay Schulberg, with Bernie
Hogya and Sal Taibi (1998).
The Milk Mustache Book: A Behind-the-Scenes Look at America's
Favorite Advertising Campaign. (New York, NY:
Ballantine, 153 p.). Chief Creative Officer (Bozell).
Advertising--Milk; Milk trade--United States.
(Burma-Shave), Frank Rowsome, Jr.; drawings by
Carl Rose (1990).
The Verse by the Side of the Road: The Story of the Burma-Shave
Signs and Jingles.
(New York, NY: S. Greene Press/Pelham Books, 121 p. [orig. pub.
1965]). Burma-Vita Company--History;
Advertising--Cosmetics--United States; Advertising,
Outdoor--United States; Burma-Shave signs.
(Burma-Shave), Bill Vossler (1997).
Burma-Shave: The Rhymes, the Signs, the Times. (St.
Cloud, MN: North Star Press, 192 p.). Burma-Shave signs.
with $200 worth of scrap lumber, Allan Odell and Leonard Odell
(younger brother) posted first Burma-Shave signs along highways
in southern Minnesota.
(Calkins & Holden), Earnest Elmo Calkins
"And Hearing Not--": Annals of an Adman. (New York, NY:
Garland Pub., 387 p. [orig. pub. 1946]). Calkins, Earnest Elmo,
1868-1964.; Advertising--United States--Biography;
(Campbell-Ewald), William J. Hampton (1991).
The First 80 Years: An Informal History of the Campbell-Ewald
Company. (Warren, MI: Lintas: Campbell-Ewald, 160 p.).
Campbell-Ewald Company--History; Advertising agencies--United
(CBS), Dick Hess and Marion Muller
Dorfsman & CBS. (New York, NY: American
Showcase, 215 p.). Dorfsman, Lou, 1918-2008; CBS Inc.
--History --Pictorial works; Television advertising
directors --United States --Biography; Television
advertising --United States --History --Pictorial works;
Television --United States --Production and direction
--History --Pictorial works. Model for corporate
communications (marketing, branding); leader of New York
School of Design.
(Chiat-Day), Stephen Kessler (1990).
Chiat/Day: The First Twenty Years. (New York, NY:
Rizzoli, 349 p.). Chiat-Day, Inc.; Advertising agencies--United
(Chiat-Day), Karen Stabiner (1993).
Inventing Desire: Inside Chiat/Day: The Hottest Shop, the
Coolest Players, the Big Business of Advertising. (New
York, NY: Simon & Schuster, 351 p.). Chiat-Day, Inc.;
Advertising agencies--United States; Advertising--United States.
(Crispin Porter & Bogusky), Warren Berger
Hoopla. (New York, NY: Powerhouse Books, 432 p.).
Written about Advertising for 15 years. Crispin Porter &
Bogusky--History; Advertising agencies--United States--History;
Advertising--Pictorial works. Inner workings of break-the-mold
Miami idea factory; methods behind agency’s seeming madness,
insights into logic, intuition, mischief, passion that leads to
creation of Hoopla.
(Curtis Publishing), Douglas Ward (2009).
A New Brand of Business: Charles Coolidge Parlin, Curtis
Publishing Company, and the Origins of Market Research.
(Philadelphia, PA: Temple University Press, 228 p.). Assistant
Professor in the William Allen White School of Journalism and
Mass Communications (University of Kansas). Marketing research
-- United States -- History; Parlin, Charles Coolidge,
1872-1942; Curtis Publishing Company. American business and
advertising in early 20th century; how, why Curtis developed market research division; evolution, impact of Charles Coolidge
Parlin’s work (considered by many to be founder of market
research) - understood how readers, advertisers in emerging
consumer economy looked at magazines, advertisements;
revolutionized industry, provided added value to advertisers
through information about racial, ethnic, regional biases of
readers and consumers; maintained contact with businesses and
customers, turned consumer wants into corporate profits;
cultural, social reasons for development, use of market
Charles Coolidge Parlin - Curtis
(Dentsu Communications India), Sandeep Goyal
The Dum Dum Bullet: Adventures of a Corporate Soldier.
(New York, NY: Penguin, 246 p.). Chairman, Dentsu Communications
Pvt. Ltd. Goyal, Sandeep, adman; Advertising
(Deutsch Inc.), Donny Deutsch with Peter
Often Wrong, Never in Doubt. (New York, NY:
CollinsBusiness, 272 p.). Chairman and Chief Executive Officer
of Deutsch Inc. Deutsch, Donny; David Deutsch Associates;
Advertising executives--Biography; Advertising
agencies--Management. Principles that propelled him to create wealth, build successful business, become national personality.
(Doyle Dane), George Lois, with Bill Pitts
George, Be Careful; A Greek Florist's Kid in the Roughhouse
World of Advertising. (New York, NY: Saturday Review
Press, 245 p.). Creative Director at Doyle Dane Bernbach;
Started Own Agencies. Lois, George; Advertising--Biography.
(Doyle Dane), Bo Levenson (1987).
Bill Bernbach's Book: A History of the Advertising That Changed
the History of Advertising. (New York, NY: Villard
Books, 219 p.). Bernbach, Bill; Advertising--United
(Earle Palmer Brown), Jane Maas (1986).
Adventures of an Advertising Woman. (New York, NY: St.
Martin’s Press, 227 p.). Chairman Emeritus, Earle Palmer Brown
Advertising & Public Relations. Maas, Jane; Women in the
advertising industry--United States--Biography.
Best known for her direction of
"I Love New York" program.
(Esso Petroleum Company Ltd.), Brian Ash
Tiger in Your Tank: The Anatomy of an Advertising Campaign.
(London, UK: Cassell, 166 p.). Esso Petroleum Company, Ltd.;
Advertising--Petroleum industry and trade.
(Euro RSCG), Bob Schmetterer (2003).
Leap: A Revolution in Creative Business Strategy.
(Hoboken, NJ: Wiley, 241 p.). Chairman, CEO (Euro RSCG);
President, COO (Havas - the parent). Marketing--Planning;
Advertising--Planning; Strategic planning; Business planning;
(Euro RSCG Life), Sander A. Flaum and Jonathon
A. Flaum with Mechele Flaum; foreword by John Glenn (2005).
The 100-Mile Walk: A Father and Son on a Quest To Find the
Essence of Leadership. (New York, NY: AMACOM, 255 p.).
Former Chairman of the Advertising Agency Network Euro RSCG
Life, Founder of the Leadership Forum at Fordham Graduate School
of Business, Man of the Year for the Healthcare industry in
2002; Founder/CEO of WriteMind Communications (speechwriter and
coach for leaders). Leadership. Father, son hash out 9 P's of
leadership: people, purpose, passion, performance, persistence,
perspective, paranoia, principles and practice.
(Fallon Worldwide), Pat Fallon and Fred Senn
Juicing the Orange: Lessons in Using Creativity as a Competitive
Marketing Advantage. (Boston, MA: Harvard Business
School Press, 272 p.). Founding Partners, Fallon Worldwide
(subsidiary of the French-based Publicis Groupe S.A.).
Marketing; Creative ability in business; Product management.
Disciplined approach to
building creativity actively into organizational culture,
leveraging creativity into campaigns that deliver measurable
(Foote Cone and Belding), Fairfax M. Cone
With All Its Faults; A Candid Account of Forty Years in
Advertising. (Boston, MA: Little, Brown, 335 p.). Cone,
Fairfax M., 1903- ; Advertising--Biography.
Fairfax M. Cone
- Foote Cone and Belding
(Foote Cone and Belding), Fairfax M. Cone
The Blue Streak: Some Observations, Mostly about Advertising.
(Chicago, IL: Crain Communications, 193 p.). Advertising--United
(Foote Cone and Belding), Shirley Polykoff
(1975). Does She ... or Dsoesn’t She?: And How She Did It.
(Garden City, NY: Doubleday, 131 p.). Polykoff, Shirley;
Advertising--United States--Biography. Clairol campaign.
(The Gate Worldwide), Beau Fraser, David
Bernstein, and Bill Schwab (2008).
Death to All Sacred Cows: How Successful Business People Put the
Old Rules Out to Pasture. (New York, NY: Hyperion, 224
p.). Managing Directors, The Gate Worldwide.
Management--Philosophy; Corporate culture; Management--Humor;
Corporate culture--Humor; Business--Humor. Formulas may be comforting, but rarely work in real world; how
to identify, kill Sacred Cows in workplace, alternatives to make
business more profitable, innovative, happy.
(Goodby, Silverstein & Partners), Jon Steel
Truth, Lies, and Advertising: The Art of Account Planning.
(New York, NY: Wiley, 298 p.). Director of Account Planning,
Vice Chairman at Goodby, Silverstein & Partners. Advertising
campaigns--United States--Planning; Advertising--United States;
Advertising agencies--Customer services--United States.
(Graphic Design), Richard Hollis (2002).
Graphic Design: A Concise History. (New York : Thames &
Hudson: New York: Thames & Hudson, 232 p. [rev. and expanded]).
Freelance Graphic Designer. Graphic arts--History; Commercial
art--History. Roots in development of
printing, has evolved as means of identification, information,
promotion to become profession, discipline in its own right.
(Graphic Design), Roxane Jubert; preface de
Serge Lemoine (2005). Graphisme, Typographie, Histoire.
(Paris : Flammarion: Paris : Flammarion, 431 p.). Graphic design
(Graphic Design), Philip B. Meggs, Alston W.
Meggs’ History of Graphic Design. (Hoboken, NJ: Wiley,
575 p. [4th ed.]). School of the Arts Research Professor,
Communication Arts and Design Department (Virginia Commonwealth
University); Associate Professor of Graphic Design (Boston
University). Graphic design (Typography)--History; Book
design--History. Most authoritative book
of its kind: 1) The Invention of Writing and Alphabets; 2)
Medieval Manuscript Books; 3) The Origins of Printing and
Typography; 4) Renaissance Graphic Design; 5) The Arts and
Crafts Movement; 6) Victorian and Art Nouveau Graphics; 7)
Modern Art and Its Impact on Design; 8) Visual Identity and
Conceptual Images; 9) Postmodern Design; 10) The Computer
(Graphic Design), Stephen J. Eskilson (2007).
Graphic Design: A New History. (New Haven, CT: Yale
University Press, 464 p.). Associate Professor, Art Department
(Eastern Illinois University). Graphic arts--History; Commercial
art--History. Evolution of graphic design
from late 19th century to present day; dynamic relationship
between design, manufacturing, roles of technology, social
change, commercial forces on course of design history.
(Grupo McCann Portugal), Nuno Cardal, Rita
Fragoso de Almeida (1994). Grupo McCann Portugal: 65 Anos de
Publicidade. (Lisboa, Portugal: Texto Editora, 205 p.).
Grupo McCann Portugal--History; Advertising
(Theo. Hamm Brewing Company), Moira F. Harris
The Paws of Refreshment: The Story of Hamm’s Beer Advertising.
(Saint Paul, MN: Pogo Press, 81 p. [2nd ed.]). Theo. Hamm
Brewing Company--History; Advertising--Beer--United
States--History; Advertising--Brewing industry--United
(Interpublic Group of Cos.), Russ Johnston
Marion Harper: An Unauthorized Biography. (Chicago, IL:
Crain Books, 286 p.). Harper, Marion, 1916- ;
(Caroline Jones Advertising, Inc.), Robert
The Success of Caroline Jones Advertising, Inc.: An
Advertising Success Story. (New York, NY: Walker and
Co., 76 p.). --History; Advertising--United States--History;
Success in business--United States--Case studies.
(Kaplan Thaler Group), Linda Kaplan Thaler and
Robin Koval, with Delia Marshall (2003).
Bang!: "Getting Your Message Heard in a Noisy World".
(New York, NY: Doubleday, 288 p.). CEO & VP, Kaplan Thaler
Group. Advertising; Marketing; Attention-seeking.
(Ketchum Communications), Lu Donnelly and
Carol Bleier (1992). The Ketchum Spirit: A History of Ketchum
Communications Inc. (Pittsburgh, PA: Ketchum Communications
Inc., 216 p.). Ketchum Communications Inc.--History; Advertising
(Lamar Advertising), Dan Marin (2008).
Signs of Opportunity: How Lamar Advertising Grew into the
Biggest Billboard Business in America. (Lafayette,
LA: Acadian House Pub., 196 p.). Teaches Business Ethics,
Business Strategy in the William W. and Catherine M. Rucks
Department of Management (Louisiana State University).
Advertising, Outdoor -- United States -- History -- 20th
century; Billboards -- United States -- History -- 20th century;
Lamar Advertising Company -- History. From tiny poster
company in Pensacola, FL in 1902 into biggest billboard business
in U.S. in terms of number of boards (revenue of some $1.1
billion in 2006); encountered numerous financial crises;
capitalized on corresponding opportunities.
(Lintas), Alyque Padamsee with Arun Prabhu
A Double Life: My Exciting Years in Theatre and Advertising.
(New York, NY: Penguin Books, 320 p.). Padamsee, Alyque;
Theater--India--Biography; Publishers and
(Lord & Thomas), Claude C. Hopkins (1966).
My Life in Advertising; &, Scientific Advertising: Two Works.
(New York, NY: McGraw-Hill, 318 p.). Former President, Lord &
Thomas. Hopkins, Claude C., 1866-1932; Advertising
(Lord & Thomas), Jeffrey L. Cruikshank and Arthur W. Schultz
The Man Who Sold America: The Amazing (but true!) Story of
Albert D. Lasker and the Creation of the Advertising Century.
(Boston, MA: Harvard Business Review Press, 480 p.). Journalist;
Former Head of Foote Cone & Belding. Lasker, Albert Davis,
1880-1952; Advertisers --United States --Biography; Advertising
--United States --History --20th century. Creative, powerful use
of "reason-why" advertising to inject ideas, arguments into ad
campaigns; foreshadowed consumer-centered "unique selling
proposition" approach that dominates industry today; launched,
revitalized companies, brands that remain household names
(Palmolive, Goodyear, Quaker Oats); applied brilliance to
presidential politics, government service, professional sports;
mental breakdowns throughout life; how he fought back with
determination, support from family and friends in age when lack
of effective treatment doomed most mentally ill people.
(Maxwell Sackheim & Company), Maxwell Sackheim
My First Sixty Years in Advertising. (Englewood Cliffs,
NJ: Prentice-Hall, 224 p.). Sackheim, Maxwell, 1890-;
(McCann-Erickson Worldwide), Stewart Alter
Truth Well Told: McCann-Erickson and the Pioneering of Global
Advertising. (New York, NY: McCann-Erickson Worldwide
Publishers, 312 p.). McCann-Erickson Worldwide--History;
Advertising agencies--United States--History.
(McCann-Erickson Worldwide), Nina DiSesa
Seducing the Boys Club: Uncensored Tactics from a Woman at the
Top. (New York : Ballantine Books: New York : Ballantine
Books, 240 p.). Chairman as well as Chief Creative Officer of
McCann New York (1998). Women executives; Businesswomen; Career
development; Success in business. Meld
feminine characteristics (nurturing, compassion, listening) with
traits of male counterparts (competitiveness, decisiveness,
combativeness) to expand professional horizons.
(Mitchell & Partners), Harold Mitchell (2009).
Living Large: The World of Harold Mitchell. (Carlton,
Victoria, Australia Melbourne University Press, 294 p.).
Businessmen -- Australia -- Biography.
From son of saw miller to owner of $100 million-business
(Australia’s biggest media buyer).
(Myurgia), Mariangels Fondevila (2003).
Myrurgia: Belleza y Glamour, 1916-1936. (Barcelona, Spain:
Lunwerg Editores, 251 p.). Myrurgia (Firm)--History--20th
century; Toilet preparations industry--Spain--History--20th
century; Perfumes industry--Spain--History--20th century;
Advertising--Toilet preparations--Spain--History--20th century;
Advertising--Perfumes industry--Spain--History--20th century.
(Needham Harper Worldwide), Paul Harper
Working the Territory: 60 Years of Advertising from the People
of Needham Harper Worldwide. (Englewood Cliffs, NJ:
Prentice-Hall, 127 p.). Needham Harper Worldwide--History;
Advertising agencies--United States--History; Advertising
(Ogilvy & Mather), David M. Ogilvy (1983).
Ogilvy on Advertising. (New York, NY: Crown, 224 p.).
(Ogilvy & Mather), David Ogilvy; edited by
Joel Raphaelson (1986).
The Unpublished David Ogilvy. (New York, NY: Crown, 178
p.). Ogilvy, David, 1911- ; Advertising--United
(Ogilvy & Mather), David M. Ogilvy (1988).
Confessions of an Advertising Man. (New York, NY:
Atheneum, Orig. pub. in 1963; 172 p.). Ogilvy, David, 1911- ;
Advertising executives--United States--Biography; Advertising
agencies--United States--History. A how-to book on advertising,
full of useful maxims on how to succeed in the industry.
(Ogilvy & Mather), David M. Ogilvy (1997).
Blood, Brains & Beer: the Autobiography of David Ogilvy.
(New York, NY: Wiley, Orig. pub. in 1978; 196 p.). Ogilvy,
David, 1911- ; Advertising--Biography. Autobiography.
(Ogilvy & Mather), Kenneth Roman (2009).
The King of Madison Avenue: David Ogilvy and the Making of
Modern Advertising. (New York, NY: Palgrave
Macmillan, 304 p.). Former Chairman, CEO of Ogilvy & Mather
Ogilvy. Ogilvy, David, 1911-1999; Advertising executives
--United States --Biography; Advertising agencies --United
States --History --20th century; Advertising --United States
--History --20th century. Ogilvy's life -
idiosyncratic, full of contradictions, powerful intellect;
redefined business, became icon in advertising world; inspired
countless people to enter it; created some of history's most
famous advertising campaigns.
(Publicidad Atlantis), Santiago de Luxán
Meléndez, José Luis Quesada González (1997). Publicidad
Atlantis, 1945-1995: Historia de Una Empresa Familiar. (Las
Palmas de Gran Canaria: Universidad de Las Palmas de Gran
Canaria, 448 p.). Publicidad Atlantis--History; Advertising
agencies--Canary Islands--History; Family-owned business
(Publicis Groupe), Marcel Bleustein-Blanchet
Memoires d’Un Lion. (Paris, FR: Libr. acade´mique
Perrin, 325 p.). Bleustein-Blanchet, Marcel;
- founder Publicis Groupe
(Publicis Manila), Minyong Ordoñez; foreword
by Joseph A. O'Hare (2002). Gut Feel. (Pasig City,
Philippines: Anvil Pub., 249.). Chairman (Publicis Manila).
Ordoñez, Minyong, 1936- ; Advertising
(Richards Group), Stan Richards, with David
The Peaceable Kingdom: Building a Company without Factionalism,
Fiefdoms, Fear, and Other Staples of Modern Business.
(New York, NY: Wiley, 248 p.). Richards Group; Advertising
agencies--Management; Advertising agencies--Case studies;
Corporate culture; Decentralization in management; Office
(Roumagnac & Associes), Alain Roumagnac
Mes Coups en Or: Les Secrets de la Pub Evenementielle.
(Paris, FR: Plon, 1 vol.). Roumagnac & Associes; Advertising
agencies--France; Advertising--France. Incomplete Contents: t.
1. 1976-1986, Le temps des promotions.
(RSCG), Jacques Seguela (1979).
Ne Dites pas à Ma Mère que Je Suis dans la Publicité, Elle Me
Croit Pianiste dans un Bordel ("Don't Tell My Mother I Work
in Advertising, She Thinks I Play a Piano in a Brothel").
(Paris, FR: Flammarion, 273 p.). Head of a successful Paris ad
(Saatchi & Saatchi), Ivan Fallon (1989).
The Brothers: The Saatchi & Saatchi Story. (Chicago, IL:
Contemporary Books, 372 p.). Saatchi & Saatchi--History;
(Saatchi & Saatchi), Philip Kleinman (1989).
Saatchi & Saatchi: The Inside Story. (Lincolnwood, IL:
NTC Business Books, 182 p.). Saatchi & Saatchi--History;
(Saatchi & Saatchi), Alison Fendley (1996).
Saatchi & Saatchi: The Inside Story. (New York, NY:
Arcade, 221 p.). Saatchi & Saatchi--History; Advertising
(Saatchi & Saatchi), Kevin Goldman (1997).
Conflicting Accounts: The Creation and Crash of the Saatchi &
Saatchi Advertising Empire. (New York, NY: Simon &
Schuster, 384 p.). Saatchi & Saatchi--History; Advertising
(Saatchi & Saatchi Compton Inc.), David
Playing in Traffic on Madison Avenue: Tales of Advertising’s
Glory Years. (Homewood, IL: Dow Jones-Irwin, 225 p.).
Former Executive Vice President with Saatchi & Saatchi Compton
Inc. Herzbrun, David; Copy writers--New York (State)--New
York--Biography; Copy writers--New York (State)--New
York--Anecdotes; Advertising--New York (State)--New
(Saatchi & Saatchi Compton Inc.), David
Copywriting by Design: Bringing Ideas to Life with Words and
Images. (Lincolnwood, IL: NTC Business Books, 177 p.).
Former Executive Vice President with Saatchi & Saatchi Compton
Inc. Advertising copy; Advertising layout and typography;
Commercial art. Made Avis No. 2.; first one to ask if you "ever
wondered how the man who drove the snowplow got to the
(Saatchi & Saatchi), Kevin Roberts; foreword
by A.G. Lafley (2004).
Lovemarks: The Future Beyond Brands. (New York, NY:
PowerHouse Books, 224 p.). Worldwide CEO (Saatchi & Saatchi).
Brand name products--Marketing; Brand name
products--Forecasting; Advertising--Brand name products;
Trademarks. Marketing in post-brand age - What makes some
brands inspirational, while others struggle?
deliver beyond expectations of great performance,
sit on top of high levels of respect, create intimate, emotional connection with
consumers = 'loyalty beyond reason'.
(Saatchi & Saatchi), Robert Seelert (2009).
Start with the Answer: And Other Wisdom for Aspiring Leaders.
(Hoboken, NJ: Wiley, 256 p.). Chairman of Saatchi & Saatchi.
Leadership; Management. How to succeed at 8 dimensions of
business life to succeed in fundamental challenges of
business: 1) preparation, 2) building and managing career, 3)
business strategy, 4) business operations, 5) finance and
economics, 6) leadership, 7) culture and communication, 8)
personal spirit and style.
(Maxwell Sackheim & Co.), Maxwell Sackheim
My First 65 Years in Advertising. (Blue Ridge Summit,
PA: G/L Tab Books, 209 p.). Sackheim, Maxwell, 1890- ;
(St. Luke's), Andy Law (1999).
Creative Company : How St. Luke's Became "The Ad Agency to End
All Ad Agencies". (New York, NY: Wiley, 269 p.). St.
Luke's (Firm), Advertising agencies--Case studies.
(STW Group Ltd.), John Singleton (1979).
True Confessions. (Stanmore, N.S.W.: Cassell Australia,
159 p.). Singleton, John; Advertising--Australia--Biography;
(STW Group Ltd.), Gerald Stone (2002).
Singo: Mates, Wives, Triumphs, Disasters: The John Singleton
Story. (New York, NY: HarperCollins, 346 p.). Singleton,
(TBWA), Jean-Marie Dru (2007).
How Disruption Brought Order: The Story of a Winning Strategy in
the World of Advertising. (New York, NY: Palgrave
Macmillan, 256 p.). President and Chief Executive Officer of
TBWA Worldwide. TWBA (Firm); Advertising agencies;
Advertising--Cross-cultural studies. How
bold methods of disruption launched TBWA to forefront of
(J. Walter Thompson), James Webb Young (1944).
The Diary of an Ad Man; The War Years June 1, 1942-December
31, 1943. (Chicago, IL: Advertising Publications, inc., 256
p.). Advertising--History; Advertising--United States.
Thompson - J. Walter Thompson
(J. Walter Thompson), Richard Morgan (1991).
J. Walter Takeover: From Divine Right to Common Stock.
(Homewood, IL: Dow Jones-Irwin, 254 p.). J. Walter Thompson
(J. Walter Thompson), Russell Pierce (1991).
Gringo-Gaucho: An Advertising Odyssey. (Ashland, OR:
Southern Cross Publishers, 284 p.). J. Walter Thompson
Company--History; Advertising agencies--Argentina--Buenos
(J. Walter Thompson), Editor, Syeda Imam
(2002). The Making of Advertising: Gleanings from Subhas
Ghosal. (New Delhi, India: Macmillan India, 400 p.). Senior
Executive Creative Director (JWT group of companies). Ghosal,
Subhas, d. 1998; Advertising executives--India--Biography.
(J. Walter Thompson), Julio Moreno (2003).
Yankee Don’t Go Home!: Mexican Nationalism, American Business
Culture, and the Shaping of Modern Mexico, 1920-1950.
(Chapel Hill, NC: University of North Carolina Press, 321 p.).
J. Walter Thompson Company; Sears, Roebuck and Company;
Industrial policy--Mexico--History--20th century;
Capitalism--Mexico--History--20th century; Consumption
Nationalism--Mexico--History--20th century; Mexico--Foreign
relations--United States; United States--Foreign
relations--Mexico; Mexico--Politics and government--1910-1946;
Mexico--Politics and government--1946-1970.
In aftermath of 1910 Mexican
Revolution, industrial capitalism key to upward mobility into
middle class, material prosperity, new form of consumer
(J. Walter Thompson), Lee Preschel (2003).
Rebel with a Cause: The Successful Management of Global
Advertising Agencies. (Coconut Grove, FL: Professional
Management Publishers, 502 p.). Former President - J. Walter
Thompson Latin America, J. Walter Thompson Asia Pacific.
Preschel, Lee; J. Walter Thompson Company--Management;
Advertising executives--Biography; Advertising
(J. Walter Thompson), James Webb Young (2003).
A Technique for Producing Ideas. (New York, NY:
McGraw-Hill, 64 p. [0rig. pub. 1940]). Thought and thinking.
Author explains how we get ideas, steps necessary to stimulate
our minds to produce ideas.
(J. Walter Thompson), Jeremy J.D. Bullmore
Apples, Insights and Mad Inventors: An Entertaining Analysis of
Modern Marketing. (London, UK: Wiley, 174 p.). Former
chairman, J. Walter Thompson, London; Non-Executive Director of
WPP. Advertising; Marketing; Marketing--communications.
Observations on range of
marketing issues: client management, brand management,
strategy and product development, sources of inspiration.
(Tracy-Locke), Russ Pate (1988).
Adman: Morris Hite’s Methods for Winning the Ad Game.
(Dallas, TX: E-Heart Press, 208 p.). Hite, Morris;
Advertising--United States--Biography; Marketing--United
(Triad), The Company (2009). 15 Years of
Triad, 1993-2008. (Colombo, Sri Lanka Triad, 219 p.).
Advertising agencies -- Sri Lanka; Advertising -- Sri Lanka;
Triad (Firm : Sri Lanka). Souvenir to mark
fifteen years of Triad, a Sri Lankan advertising agency; chiefly
photographic reproductions of agency's past campaigns juxtaposed with
photographs of employees.
(TWBA), Jean-Marie Dru (2007).
How Disruption Brought Order: The Story of a Winning Strategy in
the World of Advertising. (New York, NY: Palgrave
Macmillan, 236 p.). President and Chief Executive Officer of
TBWA Worldwide. Advertising agencies; Advertising --
Cross-cultural studies; TWBA (Firm). Disruption techniques to
revitalize product perception in marketplace; advertising
campaigns for Apple, Nissan, Adidas in United States, McDonald's
and French railways in France.
(Vickers and Benson Ltd.), Randy Scotland
The Creative Edge: Inside the Ad Wars. (New York, NY:
Viking, 225 p.). Vickers and Benson Ltd.; Vickers and Benson
Ltd.; Advertising agencies--Canada; Creative ability in
business--Canada; Publicite, Agences de--Canada.
(VW), Frank Rowsome, Jr. (1970).
Think Small, the Story of Those Volkswagen Ads.
(Brattleboro, VT: S. Greene Press, 128 p.).
Advertising--Automobiles; Volkswagen automobiles.
(Weiden & Kennedy), Randall Rothenberg (1994).
Where the Suckers Moon: An Advertising Story. (New York,
NY: Knopf, 477 p.). Weiden & Kennedy--Case studies;
Advertising--United States; Advertising campaigns--United
States; Advertising agencies--United States;
Advertising--Automobiles--United States--Case studies; Subaru
automobile--Case studies. New York Times Book Review Notable
Books of the Year.
(Wells Rich Greene), Mary Wells Lawrence
A Big Life in Advertising. (New York, NY: Knopf, 320
p.). Lawrence, Mary Wells; Advertising executives--United
States--Biography; Women in advertising--United
States--Biography; Businesswomen--United States--Biography.
Mary Wells Lawrence
(http://www.randomhouse.com/ knopf/ authors/lawrence/images/author.jpg)
(Whittle Communications), Vance
H. Trimble (1995).
The Empire Undone: The Wild Rise and Hard Fall of Chris Whittle
(Seacaucus, NJ: Carol Pub. Group, 371 p.). Whittle, Chris;
Businessmen -- United States -- Biography; Advertising -- United
States; Business failures -- United States.
(WPP), Jon Steel (2006).
Perfect Pitch: The Art of Selling Ideas and Winning New Business.
(Hoboken, NJ: Wiley, 262 p.). New Business, Training Consultant
for WPP. Business presentations; Selling; Advertising.
How to create presentations,
pitches that win hearts, minds, new business.
Martin Sorrel - WPP
(Young & Rubicam), John Orr Young (1948).
Adventures in Advertising. (New York, NY: Harper & Brothers,
207 p.). Young & Rubicam, Inc., New York; Advertising--United
(Young & Rubicam), Gary Burandt with Nancy
Moscow Meets Madison Avenue: The Adventures of the First
American Adman in the U.S.S.R. (New York, NY:
HarperBusiness, 222 p.). Burandt, Gary; Young & Rubicam (Moscow,
Russia); Advertising executives--Russia
(Federation)--Moscow--Biography; Advertising agencies--Russia
Mark S. Albion and Paul W. Farris (1981).
The Advertising Controversy: Evidence of the Economic Effect of
Advertising. (Boston, MA: Auburn House Pub. Co., 226
p.). Advertising-Economic Effects.
Trent Angers (1998).
Dudley Leblanc: A Biography. (Lafayette, LA: Acadian
House Publishing, 104 p.). LeBlanc, Dudley, 1894-1971;
Louisiana--Politics and government--1865-1950.
Robert Atwan, Donald McQuade, John W. Wright
Edsels, Luckies & Frigidaires: Advertising the American Way.
(New York, NY: Dell Pub. Co., 363 p.). Advertising--United
States--History; United States--Civilization.
Sara Bader (2005).
Strange Red Cow: And Other Curious Classified Ads from the
Past. (New York, NY: Clarkson Potter/Publishers, 224
p.). Advertising, Classified--United States--History.
Scenes of everyday life from 1704 to Internet.
Isadore Barmash (1974).
The World Is Full of It; How We Are Oversold, Overinfluenced,
and Overwhelmed by the Communications Manipulators. (New
York, NY: Delacorte Press, 269 p.). Mass media--Social
aspects--United States; Advertising--United States; United
Erik Barnouw (1978).
The Sponsor: Notes on a Modern Potentate (New York, NY:
Oxford University Press, 220 p.). Television advertising--United
States; Television programs--United States; Television
broadcasting--Social aspects--United States.
Fred E. Basten (2006).
Great American Billboards: 100 Years of History by the Side of
the Road. (Berkeley, CA: Ten Speed Press, 217 p.).
Billboards; Outdoor advertising--United States--History--20th
century. Look back at changing styles,
products, tastes; visual record of ubiquitous American art form.
Arthur Asa Berger (2004).
Ads, Fads, and Consumer Culture: Advertising's Impact on
American Character and Society. (Lanham, MD: Rowman &
Littlefield Pub., 197 p.). Advertising--United States; Popular
culture--United States; Consumer education--United States.
William L. Bird, Jr. (1999).
Better Living: Advertising, Media and the New Vocabulary of
Business Leadership, 1935-1955 (Evanston, IL:
Northwestern University Press, 288 p.). Curator of Political
ZHistory Collection (Smithsonian Institution).
Advertising--United States--History; Public relations--United
States--History; Corporate culture--United States--History.
Mary Black (1976).
American Advertising Posters of the Nineteenth Century: From the
Bella C. Landauer Collection of the New-York Historical Society.
(New York, NY: Dover Publication, 119 p.). Landauer, Bella
Clara, 1874-1960 --Art collections; New-York Historical Society;
Posters, American--Private collections.
Charlie Brower (1974).
Me, and Other Advertising Geniuses. (Garden City, NY:
Doubleday, 230 p.). Advertising--United States.
Earnest Elmo Calkins and Ralph Holden (1905).
Modern Advertising. (New York, NY: D. Appleton and
Company, 361 p.). Advertising.
Compiled by Barbara Baer Capitman (1976).
American Trademark Designs: A Survey with 732 Marks, Logos, and
Corporate-Identity Symbols. (New York, NY: Dover
Publications, 160 p.). Trademarks --United States; Logos
(Symbols) --United States. 732 marks, logos, corporate-identity
Joe Cappo (2003).
The Future of Advertising: New Media, New Clients, New Consumers
in the Post-Television Age. (Chicago, IL: McGraw-Hill,
260 p.). Senior Vice President, Crain Communications.
Advertising; Advertising--United States.
Jason Chambers (2007).
Madison Avenue and the Color Line: African Americans in the
Advertising Industry. (Philadelphia, PA: University of
Pennsylvania Press, 322p.). Teaches Advertising (University of
Illinois at Urbana-Champaign). African Americans in advertising;
Advertising--United States--History; African American consumers;
African Americans and mass media. History
of black advertising employees, agency owners; how blacks
struggled to bring equality to advertising industry; blacks
positioned themselves as experts on black consumer market,
altered stereotypical perceptions of black consumers; became
part of broader effort to build African American professional,
entrepreneurial class, challenge negative portrayals of blacks
in American culture.
Erik Clark (1990).
The Want Makers: Inside the World of Advertising (New
York, NY: Penguin, 416 p. [0rig. pub. 1988]). Advertising.
Floyd Martin Clay (1973).
Coozan Dudley LeBlanc: From Huey Long to Hadacol.
(Gretna, LA: Pelican Pub. Co., 264 p.). LeBlanc, Dudley,
1894-1971; Louisiana--Politics and government--1865-1950.
Jim Cox (2008).
Sold on Radio: Advertisers in the Golden Age of Broadcasting.
(Jefferson, NC: McFarland & Company, 322 p.). Retired college
professor. Radio advertising --United States --History --20th
century; Radio broadcasting --United States --History --20th
century. History of radio advertising,
from foundation to development as sophisticated, profitable
system that benefited advertisers, broadcasters, public;
commercialization of network radio during golden age.
Burton Crane (1957).
A Century of Financial Advertising in the New York Times.
(New York, NY: New York Times, 128 p.). New York times;
Advertising--Banks and banking; Advertising, Newspaper.
Ed. Mary Cross (2002).
A Century of American Icons: 100 Products and Slogans from the
20th Century Consumer Culture. (Westport, CT: Greenwood
Press, 236 p.). Advertising--Brand name products--United
States--History--20th century; Advertising--United
States--History--20th century; Imagery
(Psychology)--History--20th century; Consumption
(Economics)--United States--History--20th century.
Bart Cummings (1984).
The Benevolent Dictators: Interviews with Advertising Greats.
(Chicago, IL: Crain Books, 329 p.). Advertising--United
States--Biography; Advertising agencies--United States.
Penny Dade (2008). Drink Talking: 100
Years of Alcohol Advertising. (London, UK: Middlesex
University Press, 160 p.). Learning Resource Manager (Middlesex
University). Advertising -- Alcoholic beverages -- Great Britain
-- History -- 20th century; Drinking of alcoholic beverages --
Social aspects -- Great Britain.
Draper Daniels (1974).
Giants, Pigmies, and Other Advertising People. (Chicago,
IL: Crain Communications, 257 p.). Daniels, Draper;
Frank Delano (1999).
The Omnipowerful Brand: America's #1 Brand Specialist Shares His
Secrets for Catapulting Your Brand to Marketing Stardom.
(New York, NY: AMACOM, 256 p.). President, CEO (Delano & Young,
Inc.). Advertising--Brand name products.
Warren Dotz and Jim Morton (1996).
What a Character!: 20th Century American Advertising Icons.
(San Francisco, CA: Chronicle Books, 131 p.).
Advertising--United States--History--20th century; Commercial
art--United States--History--20th century; Symbolism in
advertising--United States--History--20th century; Television
advertising--United States--History--20th century; Stereotype
(Psychology) in advertising--United States--History--20th
Warren Dotz, Masud Husain (2003).
Meet Mr. Product: The Art of the Advertising Character.
(San Francisco, CA: Chronicle Books, 271 p.). Food -- Drinks --
Kids’ stuff -- Dining -- Technology -- Automotive -- Home --
Personal & leisure; Advertising characters--United States.
Warren Dotz, Masud Husain (2009).
Ad Boy: Vintage Advertising with Character. (Berkeley,
CA: Ten Speed Press, 176 p.). Authority on Product Label Art;
Graphic Designer, Branding Specialist. Advertising characters
--United States. More than 450 American ad characters, industry icons, product personalities from 1950s, '60s, '70s.
Stuart Ewen (1976).
Captains of Consciousness: Advertising and the Social Roots of
the Consumer Culture. (New York, NY: McGraw-Hill, 261
p.). Advertising, Consumers.
Stuart Ewen and Elizabeth Ewen (1982).
Channels of Desire: Mass Images and the Shaping of American
Consciousness. (New York, NY: McGraw-Hill, 312 p.).
Advertising--Social aspects--United States--History;
Consumers--United States--History; Popular culture--United
States; National characteristics, American--History;
Winston Fletcher (2008).
Powers of Persuasion: The Inside Story of British Advertising:
1951-2000. (New York, NY: Oxford University Press,
288 p.). Visiting Professor of Marketing (Westminster
University). Advertising --Great Britain --History --20th
century. Second half of 20th century: 1) Britain led world in
advertising; 2) world leader in setting industry benchmarks:
innovated disciplines of account planning, market research;
set standard for public service advertising; launched global
advertising awards festivals; introduced system of advertising
regulation; set up world's largest advertising archive, most
comprehensive on-line advertising research databank in world.
Stephen Fox (1984).
The Mirror Makers: A History of American Advertising and Its
Creators. (New York, NY: William Morrow, 383 p.).
Thomas C. Frank (1997).
The Conquest of Cool: Business Culture, Counterculture, and the
Rise of Hip Consumerism. (Chicago, IL: University of
Chicago Press, 287 p.). Marketing--United States--History--20th
century; Advertising--United States--History--20th century;
Advertising and youth--United States--History--20th century;
Nineteen sixties; Consumer behavior--United
States--History--20th century; Subculture--United States; United
States--Social conditions--1960-1980; United States--Social
Alex Frankel (2004).
Wordcraft: The Art of Turning Little Words into Big Business.
(New York, NY: Crown, 241 p.). Brand name products--Case
studies; Business names--Case studies; Advertising; Marketing;
Creative ability in business.
James Howard Fraser (1991).
The American Billboard: 100 Years. (New York, NY: H.N.
Abrams, 192 p.). Chief Librarian (Fairleigh Dickinson
University). Billboards--United States--History.
Outdoor advertising trends: late 1800s
Charles Goodrum and Helen Dalrymple (1990).
Advertising in America: The First 200 Years. (New York,
NY: Harry N. Abrams, 288 p.). Advertising -- United States --
Miriam Greenberg (2008).
Branding New York: Image Crisis and the Rise of the Neoliberal
City. (New York, NY: Routledge, 326 p.). Corrective
advertising--New York (State)--New York; Advocacy
advertising--New York (State)--New York; Mass media and
business--New York (State)--New York; New York (N.Y.)--Public
relations; New York (N.Y.)--Press coverage.
Rise of New York City as brand, resultant
transformation of urban politics and public life; role of
'image' in urban history; who produces brands and how; enormous
consequences of branding; branding of New York political
strategy to legitimatize market-based solutions over social
objectives (not simply marketing tool).
Ed. Jim Heimann (2001).
All-American Ads of the 40s. (New York, NY: Taschen
America, 768 p.). Colorful capitalism. Ads that read like pulp
All-American Ads of the 50s. (New York, NY: Taschen
America, 928 p.). From "The World's Finest Automatic Washer" to
the Cadillac which "Gives a Man a New Outlook".
Tommy Hilfiger, George Lois (2007).
Iconic America: A Roller-Coaster Ride through the Eye-Popping
Panorama of American Pop Culture. (New York, NY:
Universe Pub., 350 p.). Fashion Designer; Advertising Art
Director. Treasury of Americana; over 350
people, symbols, inventions, ideas presented through surprising
visual juxtapositions. Authors dramatize national ethos.
Daniel Delis Hill (2002).
Advertising to the American Woman, 1900-1999. (Columbus,
OH: Ohio State University Press, 329 p.). Advertising--United
States--History--20th century; Women consumers--United States;
Women in advertising--United States--History--20th century;
Social values--United States--History--20th century.
John Hughes (2005).
Still Going Strong: A History of Whisky Advertising.
(Brimscombe Port, Stroud, Gloucestershire, UK: Tempus, 120 p.).
Marketing Director for the Famous Grouse.
Robert Jackall and Janice M.
Image Makers: Advertising, Public Relations, and the Ethos of
Advocacy (Chicago, IL: University of Chicago Press, 333
p.). Advertising--United States; Public relations--United
Jeffrey K. Johnson (2008).
American Advertising in Poland: A Study of Cultural Interactions
Since 1990. (Jefferson, NC: McFarland & Company, 244
p.). American Studies Instructor (Michigan State University).
Advertising--Poland; product management--Poland.
McDonald's, Levi's, Frito-Lay, Coca-Cola used in Poland from
1990 to 2007; companies
found they must adapt to meet Poland's cultural needs,
pressures; Poles transformed, assimilated these outside products
into their culture.
Patricia Johnston (1997).
Real Fantasies: Edward Steichen’s Advertising Photography.
(Berkeley, CA: University of California Press, 351 p.).
Associate Professor of Art History (Salem State College).
Steichen, Edward, 1879-1973.; Advertising photography--United
Russell Johnston (2000).
Selling Themselves: The Emergence of Canadian Advertising.
(Toronto, ON: University of Toronto Press, 355p.).
John Philip Jones (1995).
When Ads Work: New Proof that Advertising Triggers Sales.
(New York, NY: Simon & Schuster, 209 p). Advertising--Case
studies; Sales promotion--Case studies.
Bernice Kanner (1999).
The 100 Best TV Commercials...And Why They Worked.
(New York, NY: Times Business, 252 p.). Advertising Columnist
(Former "On Madison Avenue" Columnist for New York magazine).
Commercials. Advertising classics, both domestic and foreign.
Classifies commercials by categories as demonstrations, music,
fantasy. blockbusters and humor.
Bernice Kanner; foreword by Ted Sann and Phil
The Super Bowl of Advertising: How the Commercials Won the Game.
(Princeton, NJ: Bloomberg Press, 215 p.). Former Columnist (New
York Magazine). Super Bowl; Television advertising -- United
States -- History.
Steve Karmen (2004).
Who Killed the Jingle?: How a Unique American Art Form
Disappeared. (Milwaukee, WI: Hal Leonard, 184 p.).
Wrote: "This Bud's For You"; "Aren't You Glad You Use Dial".
Popular music--United States--Writing and publishing; Jingles
(Advertising songs)--History and criticism; Radio advertising;
Marilyn Kern-Foxworth; foreword by Alex Haley
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising,
Yesterday, Today, and Tomorrow. (Westport, CT: Greenwood
Press, 205 p.). Associate Professor in the Department of
Journalism (Texas A&M University). African Americans in
advertising--History. Portrayals of Blacks
in advertising from turn of century to present.
Alain Lachartre with Francoise Aveline (2007).
Arresting Design: Illustration in the Marketplace.
(Paris, FR: Editions Scala France, 260 p.). Trademarks -
Publicity - Illustration - Design. Role
played by advertising draughtsmen and huge influence of their
work and visions on contemporary French design.
Pamela Walker Laird (1998).
Advertising Progress: American Business and the Rise of Consumer
Marketing. (Baltimore, MD: Johns Hopkins University
Press, 479 p.). Advertising--United States--History;
Advertising--Social aspects--United States--History.
Advertising from Civil War to 1920 - from
notifying customers to creating consumers; from hucksterism to
David Laskin (1986).
Getting into Advertising. (New York, NY: Ballantine
Books, 272 p.). Advertising--Vocational guidance; Job hunting;
Advertising agencies; Advertising executives--Interviews.
T.J. Jackson Lears (1994).
Fables of Abundance: A Cultural History of Advertising in
America. (New York, NY: Basic Books, 492 p.). Historian
(Rutgers University). Advertising--United States--History--19th
century; Advertising--United States--History--20th century.
Cultural history of advertising.
George Lois, with Bill Pitts (1972).
George, Be Careful; A Greek Florist's Kid in the
Roughhouse World of Advertising. (New York, NY:
Saturday Review Press, 245 p.). Creative Director at
Doyle Dane Bernbach; Started Own Agencies. Lois, George;
George Lois, with Bill Pitts (1977).
The Art of Advertising: George Lois on Mass
Communication. (New York, NY: H. N. Abrams, 325
p.). Lois, George.
George Lois (2008).
George Lois: On Creating the Big Idea. (New York, NY:
Assouline, 240 p.). Former Creative Director (Doyle Dane
Bernbach), Founder of Several Agencies. Advertising; Marketing.
Advertising's most famous art director; influences on his
concepts; origins of more than one hundred of Big Ideas.
George Lois with Bill Pitts (1991).
What's the Big Idea?: How To Win with Outrageous Ideas
(That Sell!). (New York, NY: Doubleday, 288 p.).
Former Creative Director (Doyle Dane Bernbach), Founder
of Several Agencies. Advertising; Marketing.
David G. Lyon (1966).
Off Madison Avenue. (New York, NY: Putnam, 246 p.).
Roland Marchand (1985).
Advertising the American Dream: Making Way for Modernity,
1920-1940 (Berkeley, CA: University of California Press,
448 p.). Profesor of History (U California-Davis).
Compiled and Edited by Allan Marin (1980). 50 Years of
Advertising as Seen Through the Eyes of Advertising Age,
1930-1980. (Chicago, IL: Crain Communications, 283 p).
Advertising age; Advertising--History.
Martin Mayer (1958).
Madison Avenue, USA. (New York, NY: Harper, 332 p.).
Whatever Happened to Madison Avenue?: Advertising in the '90s.
(Boston, MA: Little, Brown, 269 p.). Advertising--United States.
Chris Miller (2004).
Blood on My Briefcase: 30 Years in the Advertising Wars.
(Philadelphia, PA: Xlibris, 229 p.).
Nancy Millman (1988).
Emperors of Adland: Inside the Advertising Revolution.
(New York, NY: Warner Books, 320 p.). Advertising
agencies--United States; Advertising--United States.
T.R. Nevett (1982).
Advertising in Britain: A History. (London, UK:
Heinemann, 231 p.). Advertising -- Great Britain -- History.
James D. Norris (1990).
Advertising and the Transformation of American Society,
1865-1920. (New York, NY: Greenwood Press, 206 p.).
Advertising--United States--History--19th century;
Advertising--United States--History--20th century.
Robert Opie (1987).
The Art of the Label: Designs of the Times. (New York,
NY: Simon & Schuster, 144 p.). Labels; Commercial art.
James P. Othmer (2009).
Adland: Searching for the Meaning of Life on a Branded Planet.
(New York, NY: Broadway Books, 336 p.). Former Creative Director
and Copywriter at Young & Rubicam and N.W. Ayer. Advertising;
Internet Advertising; Advertising agencies.
Memoir of a modern ad man; effort to
better understand inescapable influence of industry on culture.
Vance O. Packard (1957).
The Hidden Persuaders. (New York, NY: David McKay
Company, 275 p.). Advertising-Psychology.
Chalmers Lowell Pancoast (1976). Trail
Blazers in Advertising: Stories of the Romance and Adventure of
the Old-Time Advertising Game. (New York, NY: Arno Press,
269 p. [orig. pub. 1926]). Advertising--United States--History.
Katherine J. Parkin (2006).
Food Is Love: Food Advertising and Gender Roles in Modern
America. (Philadelphia, PA: University of Pennsylvania
Press, 296 p.). Teaches History (Monmouth University). Sex role
in advertising--United States--History;
Advertising--Food--United States--History; Women
consumers--United States--History; Women in advertising--United
States--History; Men in advertising--United States--History.
historically: 1) promoted food in distinctly gendered terms, 2)
identified shopping and cooking as expression of love, 3)
suggested that using their products would give a woman
irresistible sexual allure, happy marriage, healthy children; 4)
promised that by buying and making the right foods, a woman
could help her family achieve social status, maintain its racial
or ethnic identity, assimilate into American mainstream.
John Pearson and Graham Turner (1965). The
Persuasion Industry. (London, UK: Eyre & Spottiswoode, 328
p.). Advertising--Great Britain.
Pamela E. Pennock (2007).
Advertising Sin and Sickness: The Politics of Alcohol and
Tobacco Marketing, 1950-1990. (DeKalb, IL: Northern
Illinois University Press, 282 p.). Assistant Professor of
History (University of Michigan--Dearborn).
Advertising--Alcoholic beverages--United States--History--20th
century; Advertising--Cigarettes--United States--History--20th
century; Corporate speech--United States. Three distinct periods in history of national debate over
regulation of alcohol and tobacco marketing; politics of
alcohol, tobacco advertising reflect profound cultural
ambivalence about consumerism and private enterprise, morality
and health, scientific authority and legitimate regulation of
Daniel Pope (1983).
The Making of Modern Advertising. (New York, NY: Basic
Books, 340 p.). Advertising.
Rick Prelinger (2006).
The Field Guide to Sponsored Films. (San Francisco, CA:
National Film Preservation Foundation, 140 p.). Industrial films
-- Catalogs; Business -- Film catalogs; Motion pictures in
advertising; Business in motion pictures. First modern overview of films funded by entities other than
movie studios over past century; 452 historically or culturally
significant motion pictures commissioned by businesses,
charities, advocacy groups, state or local government units
between 1897 and 1980.
Frank Presbrey (1968).
The History and Development of Advertising.
(New York, NY: Greenwood Press, 642 p. [orig. pub. 1929]).
Ivan L. Preston (1994).
The Tangled Web They Weave: Truth, Falsity, and Advertisers.
(Madison, WI: University of Wisconsin Press, 225 p.). Professor
of Advertising (University of Wisconsin). Deceptive
advertising--United States; Advertising laws--United States;
The Great American Blow-Up: Puffery in Advertising and Selling.
(Madison, WI: University of Wisconsin Press, 243 p. [rev. ed.]).
Professor of Advertising (University of Wisconsin).
Advertising--United States; Selling; Advertising laws--United
Tom Reichert (2003).
The Erotic History of Advertising. (Amherst, NY:
Prometheus Books, 403 p.). Professor of Advertising (University
of Alabama). Sex in advertising. Use of sex in advertising is
far from being a recent fad (appears in 1880's).
James Rorty (1934).
Our Master's Voice: Advertising (New York, NY: John Day,
394 p.). Advertising.
George Presbury Rowell (1985).
Forty Years an Advertising Agent, 1865-1905. (New York,
NY: Garland, 517 p. [orig. pub. 1906]). Advertising--United
States; Advertising, Newspaper--United States.
Lawrence R. Samuel (2001).
Brought to You by: Postwar Television Advertising and the
(Austin, TX: University of Texas Press, 266 p.). Television
Charles H. Sandage (1993).
Roads to Be Taken: The Intellectual Odyssey of Charles H.
Sandage (Lamoni, IA: Center for the Study of Free
Enterprise and Entrepreneurship, Graceland College, 415 p.).
Sandage, C. H. (Charles Harold), 1902- ; Advertising -- Research
-- United States -- History; Businessmen -- United States --
Leslie Savan (1994).
The Sponsored Life: Ads, TV, and American Culture.
(Philadelphia, PA: Temple University Press, 354 p.). Journalist.
Advertising-Television, Social Aspects.
Kerry Segrave (2005).
Endorsements in Advertising: A Social History.
(Jefferson, NC: McFarland & Co. Advertising--Moral and ethical
aspects--United States--History--20th century;
Advertising--United States--History--20th century.
Compiled by David Shayne (2005).
Madvertising: A Mad Look at 50 Years of Madison Avenue.
(New York, NY: Watson-Guptill Publications, 224 p.). Former
Associate Editor (MAD Magazine). Advertising--Caricatures and
cartoons; American wit and humor, Pictorial.
Best of MAD’s fifty-plus years of
takeoffs on Madison Avenue.
Tricia Sheffield (2006).
The Religious Dimensions of Advertising. (New York, NY:
Palgrave Macmillan, 208 p.). Lilly Visiting Scholar in Religious
Studies (Austin College). Religion in advertising; Consumption
Advertising functions as
religion in late capitalism; advertising contains religious dimensions.
Juliann Sivulka (1998).
Soap, Sex, and Cigarettes: A Cultural History of American
Advertising. (Belmont, CA: Wadsworth Pub. Co., 448 p.).
Advertising--United States--History; Advertising--Social
Stronger than Dirt: A Cultural History of Advertising Personal
Hygiene in America, 1875 to 1940. (Amherst, NY: Humanity
Books, 369 p.). Advertising--Soap--United States--History;
Advertising--Social aspects--United States.
Remy Stern (2009).
But Wait-- There’s More!: Tighten Your Abs, Make Millions, and
Learn How the $100 Billion Infomercial Industry Sold Us
Everything but the Kitchen Sink. (New York , NY: Collins
Business, 255 p.). Television advertising --United States;
Infomercials --United States. Inside world behind one seen on
TV; techniques used to vacuum money out of your pocket; what
seamy underbelly shows us about our culture today.
Paul Stevens (1972).
I Can Sell You Anything; How I Made Your Favorite TV Commercials
with Minimum Truth & Maximum Consequences. (New York,
NY: P. H. Wyden, 245 p.). Television advertising--United States.
Heon Stevenson (2008).
American Automobile Advertising, 1930-1980: An Illustrated
History. (Jefferson, NC: McFarland, 267 p.). Advertising
--Automobiles --United States --History --20th century;
Automobile industry and trade --United States --History --20th
century. History of American automobile advertising
from entrenchment of "Big
Three" automakers during Depression to fuel crisis of 1970s
and 1980s; thematic rather than chronological structure.
Uwe Stoklossa (2007).
Advertising: New Techniques for Visual Seduction.
(London, UK: Thames & Hudson, 270 p.). Advertising; Commercial
art; Advertising--Case studies; Sales promotion--Case studies.
Art of commercial persuasion; hundreds of
examples of ads, essays on perception, optical tricks, illusion;
presents myriad new techniques, concepts.
Inger L. Stole (2006).
Advertising on Trial: Consumer Activism and Corporate Public
Relations in the 1930s. (Urbana, IL: University of
Illinois Press, 290 p.). Assistant Professor in the Institute of
Communications Research (University of Illinois,
Urbana-Champaign). Advertising --United States --History;
Corporations --Public relations --United States.
How consumer activists sought to
limit influence of corporate powers by rallying popular support
to moderate and transform advertising.
Mark Tungate (2007).
Adland: A Global History of Advertising. (Philadelphia,
PA: Kogan Page,, 278 p.). Advertising--History.
Modern advertising, from its origins in
19th century to evolution of current landscape; key
developments, from print, radio, television advertisements to
opportunities afforded by digital media (podcasting, text
messaging, interactive campaigns); key players in industry;
roots of industry in New York and London, Western Europe,
emerging markets of Eastern Europe, Asia, Latin America; ways in
which it is likely to develop in future.
James B. Twitchell (1996).
Adcult USA: The Triumph of Advertising in American Culture.
(New York, NY: Columbia University Press, 279 p.). Professor of
English and Advertising (University of Florida).
Advertising--United States; Advertising--Social aspects--United
Twenty Ads That Shook the World: The Century's Most
Groundbreaking Advertising and How It Changed Us All.
(New York, NY: Crown Publishers, 229 p.). Professor of English
and Advertising (University of Florida). Advertising.
Compiled by Laurence Urdang & Janet Braunstein
with Tina K. Speagle & Ceila Dame Robbins (1992).
Every Bite a Delight and Other Slogans. (Detroit, MI:
Visible Ink Press, 437 p.). Slogans; Advertising--United States.
Judy Vaknin (2008).
Driving It Home: 100 Years of Car Advertising. (London,
UK: Middlesex University Press, 144 p.). Advertising --
Automobiles -- History.
David Verklin and Bernice Kanner (2007).
Watch This, Listen Up, Click Here: Inside the $300 Billion
Business Behind the Media You Constantly Consume.
(Hoboken, NJ: Wiley, 240 p.). CEO, Carat Americas (world's
largest independent media buying agency); Former "On Madison
Avenue" columnist for New York Magazine. Advertising--United
States; Mass media--United States. Inner
workings of media, marketing, advertising industries.
Jim Wang (2008).
Brand New China: Advertising, Media, and Commercial Culture.
(Cambridge, MA: Harvard University Press, 432 p.). S. C. Fang
Professor of Chinese Language and Culture (MIT), Chair of the
International Advisory Board of Creative Commons China Mainland.
Advertising--China; Marketing--China; Brand name
products--China. Advertising, marketing,
branding culture of contemporary China; influence of American
branding theories, models; impact of new media practices on
Chinese advertising, deliberations on convergence of grassroots
creative culture, viral marketing strategies; successful
advertising campaigns; practical insights about Chinese consumer
segments, reflections on pop culture, advertising research.
Hazel G. Warlaumont (2001).
Advertising in the 60s: Turncoats, Traditionalists, and Waste
Makers in America's Turbulent Decade. (Westport, CT:
Praeger, 244 p.). Advertising--United States--History.
Ray Welch (2002).
Copywriter: A Life of Making Ads and Other Mistakes.
(Cohasset, MA: HotHouse Press, 297 p.). Welch, Ray; Copy
writers--United States--Anecdotes; Advertising--United
Robin Wight (1974).
The Day the Pigs Refused To Be Driven to Market: Advertising and
the Consumer Revolution. (New York, NY: Random House,
230 p.). Advertising; Consumers.
James P. Wood (1958). The Story of
Advertising. (New York, NY: Ronald Press, 512 p.).
Business History Links
During the 19th
century, one of the most consistently popular American
periodicals was Harper's Weekly, an illustrated paper whose
circulation was well in excess of over 100,000 on a
regular basis. This fine site highlights some of the many
creative and inventive advertisements that were prominently
displayed in the periodical during the 19th and early 20th
centuries. The project was the brainchild of John Adler, a
longtime history buff, who came across a complete set of the
periodical for the period from 1857 to 1916. On the site
visitors can browse through advertisements for appliances,
insurance, foreign travel, farm land, and various medicinal
potions. The selection of ads includes one for "pain paint,"
which begins with a brief doggerel that includes a mention of
the impeachment of President Andrew Johnson in 1868.
(John W. Hartman Center for Sales, Advertising & Marketing
The Largest Archive of Classic Print Ads
The Ad Shak
Step back in time with thes old ads; large selection of
original magazine advertisements from the late 1890's to the
Century (Ad Age)
The goal of this "Advertising Century" Web site is to make the
major sections of popular 1999 print report available to the
public. Browse through the online
version of the "Advertising Century" and learn about industry's most meaningful people, events, trends, issues,
controversies and advertising executions.
Advertising Icon Museum
The Ultimate Marketing Communications Directory
The American Package Museum
The primary objective is to preserve and display specimens of
American package design from the early decades of the 20th
century. The secondary objective is to establish a community for
those interested in such an endeavor.
American Sign Museum
Originally incorporated in March, 1999 as the National Signs of
the Times Museum--a not-for-profit corporation registered in the
State of Ohio. As of 2004 the collection numbered more than 2500
objects, including 120 signs; 500 books and catalogs; and 1200
Advertising Association of America
Only club for collectors of popular and antique advertising.
Founded by Sandy Rosnick, dedicated collector of country store
tins, in many categories, since buying an Edgeworth tobacco tin
at a flea market in 1984; acquired one of the largest
collections of tobacco tins.
Benetton Advertising History
Luciano Benetton: "The purpose
of advertising is not to sell more. It's to do with
institutional publicity, whose aim is to communicate the
company's values (...) We need to convey a single strong image,
which can be shared anywhere in the world." Oliviero Toscani
pursues this: "I am not here to sell pullovers, but to promote
an image"... Benetton's advertising draws public attention to
universal themes like racial integration, the protection of the
Advertising of the West, 1867-1918
The University of Washington Libraries Digital Collections group
created this collection of early advertisements culled from
their Special Collections Division; contains over
450 print advertisements published in local magazines, city
directories, and theater pamphlets from 1867 to 1918; features advertisements about liquor, tobacco, machinery, food
and household goods, and local tourism; brief introductory essay talks about the explosion of advertising across the United
States after the Civil War. Highlights of the collection include
the "Hotels & restaurants" section, advertisements
related to the Klondike Gold Rush.
William F. Eisner American Museum of Advertising &
Interactive educational center focusing on advertising and
design, and their impact on culture; emphasis on the social,
historical and aesthetic implications of advertising and design;
dedicated to William F. Eisner, designer and advertising
Advertising in America: 1850-1920
John W. Hartman Center for Sales, Advertising & Marketing
History and Duke University's Digital Scriptorium.
The Erotic History of Advertising: Aromatic
This book excerpt discusses the "sexual content in fragrance
advertising "and how "fragrance marketers play to people's
fantasies." Features analysis of advertising from the 1970's and
1980's, selected images of print advertisements (from
the Advertising Educational Foundation, "the advertising
industry's provider and distributor of educational content").
Fading Ad Gallery
Ghost signs, ghost ads, phantoms, vintage mural advertisements -
metaphors for survival.
John W. Hartman Center for Sales,
Advertising and Marketing History
The Hartman Center of the Duke University Libraries is one of
the nation's pre-eminent programs for the study of sales,
advertising, and marketing. The Center's mission is to promote
understanding of the immense cultural impact of these fields by:
expanding its vast collection of textual and multimedia
resources and increasing the use of these materials by students,
scholars, and businesses from around the world.
Advertising Trust (HAT)
UK trust encourages
the study of advertising history, marketing, media
and public relations history. The HAT archive contains over
three million items, may be the largest in the world;
archive goes from 1800 to the present day.
UK advertisements, spanning the decades from the 1890s to the
International Vintage Poster Fair
The web's best resource for original vintage posters;
more than 10,000
vetted original posters with prices beginning at $100 and rising
to the tens of thousands.
Consumer education site produced by Edgar
Dworsky (consumer lawyer, former Director of Consumer Education
at the Massachusetts Executive Office of Consumer Affairs and
Business Regulation, former Massachusetts Assistant Attorney
General in consumer protection). Exposes the strings and catches
in advertising fine print. "Mouse print" is the fine print in
advertising, in a contract, or on a product label, often buried
out of easy sight. In the worst cases, the mouse print changes
the meaning of, or contradicts the primary claims or promises
being made. Sometimes, the catch is not even disclosed. In other
cases, the fine print is merely an unexpected surprise for the
reader. Fine print is not inherently illegal.
Museum of Advertising
Museum of Brands, Packaging and Advertising
Will feature some 10,000 objects spanning 200 years. Covering
all areas of consumers' lives, from leisure activities to food
and design, fashions of yesterday, time tunnel taking museum
goers from the Victorian period to modern day.
The Robert Opie Collection
World´s largest collection of British advertising imagery
(over half a million items, continually expanding).
The Traces of Advertising Giants
Full-length Yahoo! interviews and archived
videos of the industry's top thinkers and influencers.
The Trade Card Place
This site is designed "for all interested in Victorian
Trade Cards used to advertise American goods and services during
the late 1800s." Features images of dozens of illustrated
trade cards (in categories such as beverages, fairs, and medical
and dental), illustrated articles about different types of trade
cards, and links to related sites. This site also conducts
Truth in Advertising
A collection of vintage cigarette advertisements from the 1940's